How Shinola Went from Shoe Polish to the Coolest Brand in America | Adweek

You had to know your U.S. history to fully appreciate the gag on ABC’s Jimmy Kimmel Live on May 21. Two contestants, Guillermo and Yehya, stood on a set made up to look like that of a game show, as a shapely assistant presented each with a pair of luxury products—a watch and a leather shaving kit.